WHICH PLATFORM IS RIGHT FOR YOU?
Choosing the Right Website Platform for Your Business
So you’re ready to build a website, but with so many options out there where do you even start? Picking the right platform can feel like choosing the perfect coffee order…overwhelming at first, but once you find the right fit everything just clicks. Whether you need a sleek portfolio, a booming online store, or a simple spot for customers to find you, I’ve got you covered. Let’s break down six popular website platforms; Wix, WordPress.com, GoDaddy, Squarespace, Shopify, and Showit so that you can confidently choose the one that suits your business best.
Wix – Best for Local Services, Small Retailers, and Personal Brands
Wix is the “plug and play” of website builders…easy to use, quick to set up, and packed with templates.
Why you’ll love it:
Drag-and-drop editor (no coding needed!)
Tons of templates to get started fast
Built-in SEO and analytics tools
App Market to expand your site’s features
Best for: Local businesses, personal brands, artists, and small retailers who want a budget-friendly, hassle-free website.
WordPress.com – Best for Bloggers, Content Creators, and Scalable Business Sites
Serious about blogging and content? WordPress.com is the powerhouse you need. Unlike WordPress.org (which requires separate hosting), WordPress.com takes care of the hosting for you.
Why you’ll love it:
Designed for blogging and content-driven sites
Huge library of plugins (on paid plans)
SEO-friendly and customizable
Room to grow as your business scales
Best for: Bloggers, content-heavy brands, and businesses planning to scale over time.
GoDaddy – Best for Quick, No-Fuss Websites
Need a website ASAP? GoDaddy’s website builder is the express lane to getting online without any headaches.
Why you’ll love it:
Basic eCommerce features built-in
Seamless integration with GoDaddy domains and hosting
24/7 customer support if you get stuck
Best for: Small businesses or entrepreneurs who just need a functional, simple website without all the extras.
Squarespace – Best for Designers, Creatives, and Small Businesses
Squarespace is the stylish, all-in-one platform for those who want their site to look as good as their brand.
Why you’ll love it:
Built-in email marketing and social media tools
User-friendly eCommerce functionality
Excellent customer support
Best for: Designers, photographers, creative professionals, and small businesses that want a sleek, professional online presence.
Shopify – Best for eCommerce Businesses and Online Stores
If selling online is your main goal, Shopify is the way to go. It’s built for eCommerce and has everything you need to run an online store.
Why you’ll love it:
Secure and scalable for any size shop
Multiple payment options and integrations
Inventory and order management tools
SEO and marketing features to boost sales
Best for: Small and large businesses focused on selling products online.
Showit – Best for Photographers, Coaches, and Service-Based Businesses
Want a site that’s truly one-of-a-kind? Showit gives you total creative freedom with its drag-and-drop builder.
Why you’ll love it:
No-code, fully customizable design
Integrates seamlessly with WordPress for blogging
Mobile-first design flexibility
Perfect for portfolio-based sites
Best for: Photographers, creative entrepreneurs, coaches, and service providers who want a beautifully designed, highly customized site.
Which Platform is Right for You?
At the end of the day your business needs should drive your platform choice. If you want something easy and functional, Wix or Squarespace might be the answer. If you need full customization, Showit could be your best bet. For a content-driven brand WordPress.com is solid, while Shopify is hands-down the best for online stores. And if speed is your priority GoDaddy keeps things simple.
Still unsure? I can help! Let’s chat about your business goals and find the perfect platform to bring your vision to life.